VODAFONE HUNGARY
Theater for everyone
STORY
Hungary is home to 500,000 people with hearing impairments, who are often excluded from cultural experiences such as theater. To change this, we partnered with Vodafone Hungary, SINOSZ (Hungarian Association of the Deaf and Hard of Hearing), and the Játékszín Theatre make theater accessible to everyone.
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LET'S MAKE THE THEATER EXPERIENCE ACCESSIBLE TO EVERYONE!
With the help of technology, innovation and authentic feedback from the community, we found the solution that has been in our pockets all along: The plays will be subtitled in real time on the viewer's smartphone with an easy-to-install mount.
The campaign had a huge media impact, reaching millions of people. It helped us raise awareness within the hearing loss community and spread our message across the board.
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Latest PROJECTS
