Samsung Hungary
ZOOM OUT TO REALITY
STORY
With Samsung, we wanted to expose the fakeness of social media-manipulated reality and encourage the younger generation to take a step back and see the bigger picture.
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We highlighted the difference between idealized moments on social media and real life.
Users' everyday lives can often be very different from the snapshots that show only a small slice of reality, so it's important to be aware that even if you step back or zoom out, the image may not be as perfect, but still real and valuable.
We wanted to show users during the festive season that life is not happening only on social media sites, but mostly off them. It's important not to compare your own life with idealized images, not to measure yourself against them, because the whole picture is always different.
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