VODAFONE HUNGARY
WOMEN'S DAY CAMPAIGN
STORY
To demonstrate gender equality, Vodafone teamed up with Hungary's oldest magazine and changed its title for one issue to convey a clear message.
No items found.
The Hungarian language does not differentiate between genders in the singular third person pronoun.
Unfortunately, however, other areas of life do not share this same equality. We changed the title of the most popular Hungarian magazine for one issue. Thus, Nők lapja became Ők lapja. (Women's Magazine became Their Magazine).
Sometimes the easiest way to get our message across is the simplest. With this campaign, we proved the power of a single letter, making Vodafone's point very clear and reaching a large audience. The earned media this one solution generated is staggering, not to mention the impact.
No items found.
Latest PROJECTS
