VODAFONE HUNGARY
BrightSky app
STORY
In Hungary, 260,000 women live in abusive relationships. The disguised BrightSky app offers them help. But how to promote a mobile app that should be hidden from partners' eyes? Our campaign solved that problem.
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HOW CAN THE BEAUTY INDUSTRY HELP PEOPLE IN ABUSIVE RELATIONSHIPS?
In one campaign, we reached out to beauty industry professionals who have a direct connection to many women. We attended a professional beauty event where we used shocking visuals to demonstrate the nature of abusive relationships and how, by recognizing the signs, those in need can be supported simply by recommending the BrightSky app.
At the event, more than 100 businesses signed up to make their small businesses a safe space for the abused and to learn more about the signs of abusive relationships.
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