Hansaplast
BandBoard
STORY
Using a band-aid shaped skateboard as a Trojan horse, we gave skateboarders an authentic and unique brand experience and got them to start getting involved in wound care.
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HOW DO YOU REACH A TARGET GROUP THAT HATES BRANDS MORE THAN WOUNDS?
We collaborated with Hungary's top influencer and authentically engaged the skateboarding community through their travel skateboarding channel.
We reached into the hearts of a target group that had previously been cruelly dismissive of branded content. And they really liked our trick, not even minding that it was a paid collaboration.
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