Hungarian Interchurch
Aid Mindtakers
STORY
We raised awareness about relationship violence for Hungarian Interchurch Aid through the "Mindtakers" campaign, highlighting how victims internalize abusive thoughts and begin to live with the voice of the abusive partner in their head.
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WORDS CAN BE AS HARMFUL AS ACTIONS
How can we raise awareness of the harmful effects of verbal abuse in the home that will reach our target audience? By showing them that internalizing their partner's voice can be really destructive.
With the help of Hungarian Interchurch Aid, we produced four films about people struggling with their inner demons, compounded by the harmful and abusive words of their partners. The campaign received a great deal of international recognition and several prestigious awards.
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