We are delighted that two of our entries have been recognized at the Pixel Perfect digital advertising competition. 

Our campaign for the Hungarian Interchurch Aid proved that while artificial intelligence can be a powerful tool in many areas, true humanity still depends on us, humans.

We demonstrated that AI tools—such as spectacular image generation—cannot satisfy real hunger. Our concept, "Where real help is needed, A.I. = F.A.I.L.", earned us a silver award. But more importantly, consumers resonated with the message, responding with generous donations.

The Hansaplast BandBoard (a band-aid-shaped skateboard) also rolled away with a prize. The idea was built on an exciting design concept, and by collaborating with one of Hungary’s most credible influencers, we successfully engaged a relevant target group—capturing their attention with a campaign that stood out, even among those typically resistant to branded content.