ACG raised 60 million HUF with UNICEF Pop-Up Store

In September 2023, the popular charity wardrobe fair UNICEF Pop-Up Store and More was held again with a huge success. As a result of the fundraiser, 60 million HUF was raised through a special partnership between UNICEF Hungary and Világszép Foundation, which assists children raised in domestic state care in Hungary to support those who have experienced trauma. Following an invitation by Nikolett Blaskó, head of ACG Advertising Agency, more than 60 Hungarian designers and brands joined the initiative and donated their remaining stock and new collection items, while hundreds of well-known people in the business world and celebrities donated their valuable, rarely or often never used pieces from their wardrobes. As a result of the two-month period, over 3,500 items were collected. This year, the charity wardrobe fair and online auction was completed by a Gala and a fundraising dinner with a contemporary auction to raise awareness. In addition to Nikolett Blaskó, the event's ambassadors are Enikő Mihalik top model and Noémi Orvos-Tóth clinical psychologist.

https://www.noklapja.hu/aktualis/2023/09/22/kulonleges-online-aukcioval-segithetunk-traumatizalt-gyerekeknek/