Soproni - Májusfa

Reviving Hungarian traditions: Soproni faced the risk of losing folk customs due to youth migration and aging villages. To preserve the Maypole tradition, we brought it to the digital realm. Users adorned a screenshot of the Maypole with emojis and gifs on Instagram stories, tagging their loved ones. This creative initiative garnered 710,000 hits and an 8% engagement rate, proving that with Soproni, our traditions can be modernized successfully!

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