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Everyday Athletes

Joint problems affect almost everyone over the age of 50. There is a lot we can do to prevent pain when we are younger, but until the pain starts, younger people don't want to deal with it. How can we reach them anyway? Let's show people of all ages in everyday situations as if they were professional athletes to dramatise the daily strain on our joints! Everyone can identify him or herself with these everyday athletes and situations so we understand that - just like real athletes - we need professional care for our joints.

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