Gösser Natur Radler

In the spring of 2016 Gösser introduced two new innovative products: Gösser NaturRadler 0,0% PET (the first radler in reclosable PET bottle) and Gösser NaturRadler 0,0% Grapefruit (with stevia and with less sugar and less calorie). Because of these new USP’s ACG was tasked to redefine the Gösser NaturRadler as the natural carbonated soft drinks (CSD) category. In the summer campaign we launched a 25 sec TVC and a Social Media activity to change the customer’s belief that Gösser NaturRadler is not a beer substitute, but Gösser PET is a natural soft drink and they can consume it anytime, anywhere, just like any other CSD. 

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