ERSTE Érted Diákszámla

GenZ isn’t just kids and teenagers anymore. They are graduating from high school, starting college, and taking the first step to financial independence.

To generate hype around Erste’s student bank account, we came up with a highly involving online campaign.

We used the power of all GenZ-propelled platforms to engage young adults in the topic. We designed a brand new website, launched a Tiktok challenge, teamed up with influencers and YouTubers, and created unique Instagram GIFs and face-filter packs.

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