Decathlon - Regret Nyugati Nyitás


Until now Decathlon stores were located in suburban area in Hungary. So it was more challenging to reach them by public transportation.

With their new downtown store they made a huge step forward to create more satisfying and easier shopping experience for the local costumers.

With this Decathlon literally set foot in the city. We dramatized that idea during the campaign. According our message we activated the sport loving citizens in front of the store demonstrated that the sports equipments are available for everyone.

We set up exciting interactive tools with monitors to recreate the experience of the running in the Margaret Island, a canoeing in a river or a cycling in the mountains. The scene became very popular among the locals. The winners of the funny competition received the Decathlon presents besides the glory

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ACG Reklámügynökség Kft.
H - 1027 Budapest, Henger utca 2/b.

+36 1 224 0540