Ők Lapja 

VODAFONE HUNGARY - WOMEN'S DAY CAMPAIGN

In Hungarian language, there is no difference between genders in the singular third person pronoun. Unfortunately, however, in many other areas of life there is no such equality. To demonstrate gender equality, Vodafone has teamed up with the oldest Hungarian magazine and changed its title for one issue. Thus, Nők lapja became Ők lapja. (Women's Magazin became Magazin of Them)

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