E.ON Hungary supports the Hungarian Water Polo Association in a decade-long partnership. But there is a problem: The venue of Water Polo World Cup 2023 is Fukuoka, Japan. 7.800 km away from Hungary. It means Hungarian teams would play without their devoted fans' support.
We launched a fan campaign, in order to collect the voices of the fans - cheers, rhymes, songs - and send them with the teams to Japan, hidden in a special water polo caps. The fans can participate online: they used our microsite to upload their cheers. Then we mixed the records and we turned it into a motivating, inspiring cheer.
It was loaded onto headphones which were handed out to the players in person. Each player wore the caps and listened the cheering before the matches.