GÖSSER – NATURRADLER DUEL

gosser_naturradler_demo_20160926151010

In 2014 ACG launched Gösser NaturRadler ‘Double refreshment’ campaign. The main goal of the campaign was the consumer’s education: the radler category was new and quite unfamiliar. In the summer campaign we introduced the Gösser NaturRadler family and showed the perfect drinking moments; the ice-cold combination of premium Gösser beer and natural lemon juice is the perfect refreshment on the hot summer days.
 

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